Part of me is really groovin on the new Facebook Timeline. Part of me is smacking the table with both hands screaming ( When-Harry-Met-Sally-Resturant-Scene-Revisted) “
However I just read an excellent post from Contact Contact’s Blog that shed some light on things, calmed a few worries, and proved to me once again that Constant Contact is a “must have” for business folks.
Three things you can do with Timeline today
If you decide to convert your Page today, here are three tips to get you started:
1. Pick the right image: The cover photo is the first impression you’ll make on your customers and prospects who are visiting your Page. The photo should represent not just what your business or organization looks like, but also what it feels like. Is it warm and engaging? Buttoned up and secure? Make sure you’re showing who you want people to think you are and setting the right tone for the conversation.
2. Add milestones to your Timeline: You can add key dates from your business or organization’s history to the Timeline so that when visitors scroll down, they can see your whole story, not just your posts. You may also want to revisit what you say in the “About” section of your Page; it’s much more featured now!
3. Feature your campaign: If you’re running social campaigns, you can now feature them front and center on your Page. Two great ways to do that are by pinning a promotional post to the top of your Timeline (click to edit on a specific post at the top right of the post box, and select “pin to top”) or by changing the name and image of the Social Campaigns app to promote your offer (open the Admin panel, click Manage, then Edit Page, go to Page Settings, Apps, and Edit Settings, where you can change the custom tab image and the custom tab name.
SO, what do YOU think? Excited for Timeline? Not-so-much? I will be reporting and sharing on this topic as the info comes available so please be sure and subscribe to this blog. THANKS.
Becky Flansburg is author and creator of Mom Squad Marketing and owner of LAMS Communications. Becky is a blogger, writer, virtual assistant, and social media junkie. You can reach Becky at firstname.lastname@example.org