A Social Media Checklist for Small Businesses
When you’re starting out in social media, it’s best to focus your objectives on something you can control: your behavior. Create objectives that guide your online behavior and watch how your community responds. Over time, you can fine-tune your actions so you can get the best responses from your community. -Social Media Examiner.
Do This Now
- Set up Google Alerts to monitor your personal and business brands.
- Claim your personal and business usernames on LinkedIn, Facebook, YouTube, Flickr, and Gmail.
- Register your business with Google Local.
- Build a personal bio with the focus on what you do, who you do it for, and how it benefits them
- Set up your personal Google Profile. As you add new social media networks, be sure to link them into your profile.
- Identify keywords that connect your expertise with current and potential customers.
- Complete your personal profiles on LinkedIn, Twitter, and Facebook – and start connecting with friends, colleagues, and clients.
- Experiment with this technology and study the environment of the respective networks to determine which are best suited for you and your business.
Build Your Team
- Choose a coach to manage the integration of your social media marketing strategy with your company mission, current marketing objectives, and your sales process. If you are the business owner, this may be you.
- Identify a technology expert who can keep everyone current with the new technology tools as they emerge.
- Nominate a representative to be the face of the company. This person will be a leader in the company, and ideally a leader in your industry and community.