1. Listen: It’s not all about YOU. Listen to your readers/followers/Likers/Connections. Selling comes later.
2. Get Involved; The Games has changed and it cannot be played on autopilot anymore.
3. Be Honest: Be honest, authentic, and transparent. Don’t blow smoke-you’ll get busted.
4. Be Nice: The Internet is forever. Watch what you say.
5.Have Patience: Building a social media presence is a marathon, not a sprint. It.Takes.Time.