Social Media Checklist for Small Businesses

When you’re starting out in social media, it’s best to focus your objectives on something you can control: your behavior. Create objectives that guide your online behavior and watch how your community responds. Over time, you can fine-tune your actions so you can get the best responses from your community. -Social Media Examiner.

Do This Now
1.    Set up Google Alerts to monitor your personal and business brands.
2.    Claim your personal and business usernames on LinkedIn, Facebook, YouTube, Flickr, and Gmail.
3.    Register your business with Google Local.
Getting Started
1.    Build a personal bio with the focus on what you do, who you do it for, and how it benefits them
2.    Set up your personal Google Profile. As you add new social media networks, be sure to link them into your profile.
3.    Identify keywords that connect your expertise with current and potential customers.
4.    Complete your personal profiles on LinkedIn, Twitter, and Facebook – and start connecting with friends, colleagues, and clients.
5.    Experiment with this technology and study the environment of the respective networks to determine which are best suited for you and your business.
Build Your Team
1.    Choose a coach to manage the integration of your social media marketing strategy with your company mission, current marketing objectives, and your sales process. If you are the business owner, this may be you.
2.    Identify a technology expert who can keep everyone current with the new technology tools as they emerge.
3.    Nominate a representative to be the face of the company. This person will be a leader in the company, and ideally a leader in your industry and community.
Start Engaging
1.    Launch a company blog that is designed to help the people in your community do more of what they want to do as it relates to your business.  This is where you share tips and advice to build relationships that may lead to doing business with you.
2.    Focus your social media efforts on your blog and no more than two networks.
3.    Practice your message to learn how to best engage with your community members, paying special attention to the key words and content that resonates with them.
4.    Track any results that you can attribute to your social media efforts.  Then use them to better focus your approach. You have to study, learn and adjust on an ongoing basis.
Use this list as a guide and keep the following in mind:
1. There are few social media experts. Those of us that are succeeding are continuously studying and making adjustments as we learn more. You should consider doing the same.
2. Social media will continue to evolve. This is why you need to establish a foundation and experiment with the technology – while always trusting you gut about what is right for your business.
3. Social media humanizes your business. The paradox of social media is that we are using technology to humanize our businesses. Conduct your activities in order to amplify your personality and that of your business.

Rebecca Flansburg is author and creator of Mom Squad Marketing and owner of LAMS Communications-Virtual Assistant Services. Rebecca is a blogger, writer, virtual assistant, and social media junkie. The main goal of LAMS Communication is to guide, train, and assist businesses of all sizes by providing support in the field of writing, blogging social media, project management, and customer care. LAMS Communications also strives to provide info, tips, tools, apps, and ideas to make  entrepreneur’s lives EASIER. You can reach Rebecca at rebeccaflansburg@gmail.com

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