Social Media & Internet Glossary of Terms

Avatar:  An avatar is a graphic representation of you in cyberspace that you design. This personal image uploaded to your on-line profiles.

Affiliate marketing:   Affiliate marketing is a partnership between a website owner (affiliate) and a retailer (affiliate merchant) whereby the website owner advertises the retailer on their site and receives a fee for every lead or sale generated.

Blogs: are websites with dated items of content in reverse chronological order, self-published by bloggers. Items – sometimes called posts – may have keyword tags associated with them, are usually available as feeds, and often allow commenting.

Cloud Computing: Cloud computing (also called “the cloud”) refers to the growing phenomenon of users who can access their data from anywhere rather than being tied to a particular machine.

eBook: An ebook (or e-book) is an electronic version of a traditional printed book that can be downloaded from the Internet and read on your computer or handheld device. Something as simple as a PDF document can be considered an ebook — and anyone can create one.

Embedding: The act of adding code to a website so that a video or photo can be displayed on that site while being hosted by another. For example, YouTube provides a simple snippet of HTML code that can be used to embed a copy of any video on a website or blog. The video will play inside a YouTube-branded player. Owners have the ability to turn embedding off, but that limits the viral potential of a given video.

Google Alert: A service offered by Google that allows users to save specific searches and receive an update whenever a new result appears on the Internet for that particular search, typically delivered by email or RSS. This is particularly useful for businesses or organizations that wish to monitor mentions of their brands on blogs and websites.

Hootsuite: A service that allows businesses, organizations, and individuals to monitor, manage, and schedule their social media marketing activity.

Message Boards: An online discussion site; people looking to discuss particular issues or needing support post threads (a message) on the forum or message board in hopes to gain more information or start a conversation

Network: This can refer to a social network like Facebook, Twitter, or LinkedIn, or the people you are connected to on those sites.

Phishing: Tricking a user to give up their username and password. This can happen by sending the user to fake login page, a page promising to get you more followers, or just simply asking for the username and password via a DM or email.

RSS Feed: Most commonly expanded as Really Simple Syndication. A family of web feed formats used to publish frequently updated works—such as blog entries or news headlines—in a standardized format.

SEO: Search Engine Optimization. This is the process for improving the chance that a webpage will rank high in the results for a specific search query. Different search engines use different algorithms for how they rank results, but some ways to improve results include using qualified keywords (i.e., frequently searched-for keywords) in headlines and first paragraphs of blog posts, and naming photos and videos with those same keywords. There are also many on- and off-page technical considerations.

Social Networks: The social media sites (i.e., Facebook, Twitter, LinkedIn) where people connect and interact with friends, colleagues, businesses, and organizations.

Threads – Strands of conversation. On an email list or web forum they will be defined by messages that use the same subject. On blogs they are less clearly defined, but emerge through comments and trackbacks.

URL: A Uniform Resource Locator (URL) is a web address that points to a unique page on the internet.

URL Shortener: URL shorteners are used to turn long URLs into shorter URLs. Shortening services can be found online. http://www.tinyurl.com or http://www.bit.ly are great shortners.

Viral: When a piece of content on the Internet is shared organically, without prodding or encouragement from the business, organization, or person who created it, it is said to have “gone viral.” This means it has been shared on social networks, posted and reposted, tweeted and retweeted multiple times.

Webinar: A web-based seminar, where the presentation, lecture, or workshop is transmitted over the Internet instead of in person.

**This Page is a work in progress. What terms would YOU like to know more about??**

 

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